Key personnel to help lead expansion into home health care

Louisville, KY – (January 17, 2023) With a proven virtual healthcare technology and thousands of users in senior living communities, Odessa is building out its corporate infrastructure to lead the way in innovation that delivers care to customers/patients in the home. This includes medical and non-medical care in addition to other healthcare applications.

Steve Fehder joins the team as Chief Partnerships Officer, after an extensive career of partnership and sponsorship development and senior management roles in multiple industries, including the broadcast, sports and nonprofit arena. He will help lead Odessa’s entry into the home care industry as well as other healthcare sectors. Fehder’s focus will be developing strategic partnerships with in-home care operators and organizations that can scale Odessa’s technology. Fehder said, “I am excited to be back in the entrepreneurial culture with a company that is the innovator in virtual healthcare. Odessa’s CEO, Todd Smith, is a great communicator of Odessa’s vision of being the lead virtual technology for care in the home while continuing to build on Odessa’s foundation in senior living. It’s rare to find an opportunity with an aggressive, growth-oriented company that is driven to improving its product and its capabilities on a 24/7 basis while continuing to develop a true team culture.”

Greg Kenny, a 20 plus year healthcare veteran, joins the team as the Chief Innovation Officer. Kenny held executive management positions in technology and compliance and consulting roles with both medical practices and healthcare technology solution providers. He will help develop strategic initiatives for Odessa’s expansion into other healthcare sectors and lead the company in its compliance efforts. Kenny said, “There are many good companies that offer solutions to improve the health of our seniors, but Odessa is the one solution that is uniquely positioned with their technology and their culture to rise above the noise and be the true leader in the virtual delivery of healthcare.”

CEO and Founder, Todd Smith said, “Steve and Greg both have that unique combination of strategy and creativity that will enhance Odessa’s culture of innovation.  I am thrilled to be working with Steve and Greg and the rest of the Odessa team to break new ground on healthcare delivery into the home through the television.”