It’s an exciting time at myFamilyChannel, one where the company is welcoming the newest member of its executive staff, Tim Wesley, as its first president.

“Tim is just the person we need to take the company to the next level,” said Todd Smith, CEO and Founder of myFamilyChannel. “We are at an inflection point where we need to make the leap from startup mode to growth mode. Tim’s experience in finance and operations will help get us there. I am honored that he believes in our mission, and I know we will make a great team.”

Wesley is no stranger to myFamilyChannel. In fact, he’s consulted with the company for the last year, helping the organization find investors and working to define upcoming business opportunities. Having Wesley in the president’s role is a critical step forward as the company builds out its executive team, Smith said.

Wesley comes to the new position after a 30+ year career in healthcare with the last 25 years in the senior living industry. He began his career working for Humana in the mergers and acquisitions group.  This experience served him well over the years as he used that knowledge to help create new companies and grow existing ones.  He has held the positions of Chief Investment Officer, Chief Financial Officer, Chief Operating Officer and most recently President. He will draw from all of these experiences as he looks to move myFamilyChannel forward.

Wesley’s senior living career began when he was part of the team at Vencor that acquired the Hillhaven Corporation.  There was a small operating division inside this large corporation that included 21 senior living communities.  He was asked by the CEO of Vencor to be the Chief Financial Officer of this new venture and helped the company spin off those properties into an IPO that became the industry-leading company Atria Senior Living. He also held critical leadership roles at Elmcroft Senior Living and Home Care Affiliates in Louisville, as well as LIFETRUST, LLC of Nashville, Tenn.

While Wesley is proud of the lasting legacy of his work in senior living, he’s looking forward to this new chapter of his career.  “My background in senior living has been as an owner/operator but I’m looking forward to the new challenges of working on the technology side of the business.  Our product is a game changer, one that connects seniors to the people that care about them, and for them, more seamlessly than ever before. The technology offers a platform that is adaptable, accessible and easy to use.  I believe the potential is huge and the senior living vertical is just the beginning.”

He points to the company’s three-year product development process as the reason why. “We know, after testing with hundreds of seniors, that the myFamilyChannel remote and television interface works for every senior, no matter what their comfort level with technology. They love the product, and they love how connected it helps them feel. We also know that on the back end, we’re helping address senior living operators’ pain points by managing staff scheduling, dining menus, distributing newsletters, and providing a ready channel for family and caregiver communication.  We truly connect the whole triad—family members, residents and caregivers—in a way that works for everyone,” Wesley added.

With the role of president filled, Smith said he can focus his time on product development and delivery, while Wesley builds out the scaffolding for the company’s national organization, including finding investors and partners to help the company grow. Currently, mFC is operating in four states with plans to quickly scale in the senior living vertical, as well as others. “The senior living market is home for us but there are use cases for our platform in other areas – doctor to patient communications, for instance.  With the right team in place we will be able to push the boundaries and see how far we can go.”